FBD Insurance

Creating the platform for staff engagement, driven by purpose

Brand and environment strategy / research and insights / brand development / environment design / communications / project delivery

A space for better collaboration

With an increasingly more tech-based business, FBD had found themselves in competition with a lot of the big players for talent. Recognising this, they set out to provide the type of workspace that would help set them apart.

Creating a great workspace experience requires aligning space, culture, interaction, and behavior. Working closely with the team in FBD, TapCreative set out to design a space with the correct balance of each. We began to do this by asking ‘who needs this space’ and ‘how would they want to use it’.
By digging deeper beyond the early discussions of ‘what sort of space is needed’ we were able to define the intended requirements which helped us to establish an understanding of the type of space required.

Owning a style as unique as their culture

To deliver an amazing workplace experience differentiated by a considered design approach, we began the process with concept sketches to first establish a layout and define the overall style. This helped us to a direction which could be used throughout the space.

An environmental graphic style was created that would flow through the space and embody the change in the area. The geometric style weaves its way from the entrance in a very subtle way to the vibrant atmosphere of the open area, adding colour and interest throughout the space.

Through the use of layout, zoning, and the foresight for useful tech, the final space is a collaborative area that is adaptable to the needs of the business. With multiple zones perfect for the different tasks required and overall, an area that can be used to embrace the community culture of FBD.

As workplaces evolve post CoVid-19, this will be even more important as companies strive to evolve workplace environments into meaningful, safe spaces where both the individual and the collective can thrive.

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