insights |
27.11.2023

Crafting Inclusivity: A Journey from Neurodiversity to Retail Innovation

By Maeve Larkin

Hello, design enthusiasts! It's been an exhilarating journey stepping into my new role at TapCreative Dublin, and I'm thrilled to share the highlights of my first few months in this dynamic and inspiring company. With a background in designing interiors internationally, working on projects such as La Samaritaine - Malherbe Paris and Hilton, Wenchang, my expertise has seamlessly integrated into the dynamic fabric of Tap's creative environment.

Diving into Neurodiversity: Transformative Healthcare Design

One of the first projects that captivated my attention at TapCreative was a groundbreaking venture into research-based healthcare design for a leading healthcare client.  The focus? Neurodiversity. The challenge? Crafting a space that goes beyond aesthetics, aiming to create an environment where everyone, regardless of neurodivergence, feels not just accommodated but genuinely welcomed and safe.

Research-based design is a cornerstone of my philosophy as a designer. It's not just about creating visually stunning spaces; it's about understanding the needs of the individuals who will inhabit them. The journey into neurodiversity has been eye-opening, shedding light on the transformative power of design to enhance the lives of those who interact with the spaces we create.

What excites me most is the ripple effect this project has had on subsequent endeavors. The knowledge and insights gained from delving into neurodiversity have proven to be a catalyst, sparking innovative approaches to design challenges in unexpected places.

Neurodiversity

From Healthcare to Retail: Applying Design Thinking

The application of neurodiversity principles isn't confined to healthcare alone. My curiosity and belief in constant learning have led to a seamless transition, where the same design thinking is proving to be transformative in retail spaces.

Take, for example, a recent project with a prominent grocery store chain. Beyond the conventional notions of supermarket design, this venture is about infusing the brand's story into every nook and cranny of the space. The interior isn't just a physical backdrop; it's a storyteller, weaving the narrative of the brand and creating memorable experiences for every visitor.

In retail, it's not just about aesthetics or functionality—it's about creating an immersive journey that resonates with the audience. The grocery store project exemplifies the power of aligning interior design with brand messaging, illustrating how the physical environment can enhance and amplify the story a brand wishes to tell.

Conclusion: Crafting Experiences, One Design at a Time

As I reflect on these initial months at TapCreative, I am energised by the endless possibilities that lie ahead. From healthcare to retail, the common thread is the commitment to crafting experiences that transcend the visual and touch the lives of those who inhabit these spaces.

The journey has just begun, and I am eager to continue pushing boundaries, breaking norms, and creating designs that not only captivate the eye but also leave a lasting imprint on the hearts and minds of those who encounter them. Stay tuned for more insights, challenges, and triumphs as I navigate the rich landscape of Tap's design scene.

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