The Hudson Rooms

A brand identity that merged convention with modernism

Brand strategy / research and insights / brand identity / brand development / communications

In restaurant terms, combining the classic with the contemporary sounds good on paper but to get it right you have to know not only what you’re doing in the kitchen but also what you’re showcasing outside it. Customers have to feel as engaged with their surroundings as they are engrossed in the menu. TapCreative united with The Hudson Rooms owners to meticulously craft a design that embraces the industrial feel of New York’s Garment District of the 1920-‘40s. Along with an airy, almost utilitarian loft-type space, the venue also exudes the charm of a Manhattan cocktail bar including luxury fabrics, leather seating, hexagon tiles, herringbone wood-effect tiles and a brand identity that merged convention with modernism.

Singular character design

The brand launch revitalized the location in Dublin’s Liffey Valley destination shopping complex appealing to customers in search of contemporary and stimulating alternatives for food choices. Central to The Hudson Rooms’ ethos is handcrafted Irish food. The blend of food offerings, dedicated coffee area titled Hudson Grind and the interior design giving the space its own unique experience.  In order to give the interior décor a singular sense of place, items were specially sourced from the US and UK.

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“From the moment we engaged TapCreative, they understood what we wanted to achieve.”
Kevin Towey
CEO, Towey Group
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