With over 260 sites nationwide Rontec is one of UK’s largest independent forecourt operators.
In light of increasing competition and customer demands, they identified a need to rejuvenate their forceourt convenience store brand ‘Shop’n Drive’ and partnered with TapCreative for a comprehensive year-long collaboration to create their new brand experience. This focused on a
new visual identity, guidelines, communications, store design, POS, and campaign creatives with the mission to enhance the brand’s role in customers’ lives for quality convenience and modern living.
Our research and insights revealed customers wanted clarity and simplicity from a convenience brand. Building on our newly defined essence of ‘making every day live easier’, we created a ‘vibrantly simple’ brand expression. From here, we modernised the logo for greater legibility and stand out, whilst evolving the core blue of Shop’n Drive by to a brighter, more youthful tone. We created the Shop’n Drive apostrophe as a brand device. It is expressive, signifies convenience, and acts as an endorsement across all branded touchpoints — both physical and digital. A suite of rounded icons bring clarity, joy, and warmth to shopping and new services across the estate. The typography echoes this clean and modern design. Choosing one typeface further lends to the theme of simplicity and no-fuss interactions.
This brand experience sets a new standard for Shop’n Drive, bringing a fresh energy across their estate as they continue to rollout the design nationwide. It demonstrates the brand’s commitment to grow with purpose, connecting with modern customers by being grounded in their lives.