Salt & Sage Café, Charleville was inspired by the simple passion of creating delicious coffee and food for all, while partnering with local Irish producers—essentially seeking to nurture the welcoming community of Clonakilty. Founded by the Lee Brothers, the creators of the beloved LoveLees Bakery, Salt & Sage embodies their commitment to quality, locally sourced ingredients, and artisan craftsmanship.
We were engaged to create the identity and café design for the brand, capturing their essence and translating that into an experience customers would love.
We fused tradition with modernity, using a classic serif logotype and minimal color palette. A soft fusion of earthy green and pastel tones make up the brand palette to marry with the interior style and create a warm, welcoming space. This is enlivened with a ‘live’ green wall, wood paneling, woven textiles, and track lighting throughout. Deep-stained timber joinery and furnishings sit alongside ambient planting and patterned tiles, creating a scheme rooted in a sense of tradition while being refreshingly contemporary.
Drawing on the casual nature of the café, simplistic hand-drawn illustrations and icons were chosen that also speak to the artisan food. Layering fonts and playful language help to capture the enthusiasm that makes this personal, everyday café an occasion to be relished.
Elevate Your Brand Experience
At TapCreative, we believe in the power of effective branding and design to transform customer experiences. If you’re looking to enhance your café or restaurant's brand experience, reach out to us today to discuss how we can help bring your vision to life!
