Mercato Italiano

Experience Italy at SuperValu

Brand Strategy, Brand Identity, Customer Experience Mapping & Retail Design

Experience Italy at SuperValu: Introducing Mercato Italiano a brand-new Italian store-within-store concept inspired by the rich culinary heritage of Tuscan Italy.

Our team developed and designed this brand and environment for our longstanding client, Musgrave. Mercato Italiano offers a curated selection of premium and authentic Italian products, bringing a taste of Italy directly to Irish shoppers; from delectable cured meats and cheeses to fresh pastas, sauces, and gourmet ingredients.

MercatoItaliano now available in
SuperValu Rathgar
SuperValu Blackrock
SuperValu Kilmainham

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