Shaping the Future of Client-Centered Innovation
At TapCreative, innovation means creating meaningful, lasting impact for our clients, which is why we’re thrilled to welcome Elisa Guardabasso as our new Head of Strategic Innovation. Elisa brings a wealth of experience in driving transformative strategies that reimagine customer and employee experiences, setting a dynamic new direction for our agency’s future.
A Vision for Purpose-Driven Innovation
With her deep expertise, Elisa approaches innovation as a holistic, 360-degree process, grounded in a clear understanding of each client’s unique needs and challenges. She is dedicated to developing creative, purpose-driven solutions that align with our clients’ goals while anticipating shifts in the market. This approach ensures that every initiative we undertake is both agile and strategically sound, empowering our clients in an ever-evolving landscape.
Introducing the Lab@Tap
Under Elisa’s leadership, we’re excited to expand our collaborative framework, one that will allow us to stay responsive to current demands while pioneering solutions that address future trends, giving our clients a competitive edge.
A Word from Our Managing Director
“Bringing Elisa on board is a pivotal moment for TapCreative,” says Niamh Higgins, Managing Director. “Her innovative vision and extensive experience in transforming client experiences are exactly what we need to elevate our impact. Elisa’s leadership will inspire our team and clients alike as we continue to push the boundaries of strategic innovation. We look forward to the inspiring work ahead with Elisa on our team, empowering clients to stay ahead of the curve through strategic innovation and creative collaboration.
