insights |
09.10.2024

TapCreative MD Niamh Higgins Featured in Checkout Magazine’s Top 100 Brands 2024

By Niamh Higgsin

Bricks & Mortar Retailing: Challenges and Opportunities in an Evolving Landscape

Our Managing Director, Niamh Higgins, was featured in the 2024 edition of Checkout Magazine's Top 100 Brands issue, contributing insights on the future of bricks-and-mortar retailing.

In the article, Niamh sat down with Maev to discuss the resilience of in-store grocery shopping in the face of rapid e-commerce growth. Despite the digital retail surge, a remarkable 87% of consumers still choose to buy groceries in-store. This trend underscores the necessity for traditional retailers to evolve and innovate their store formats to meet changing consumer expectations.

The article explores how bricks-and-mortar retailers can continue to thrive by embracing new strategies, optimising shopper experiences, and integrating digital tools to complement in-store shopping. As digital disruption reshapes retail, Niamh offers expert perspectives on why the physical store remains a crucial part of the grocery shopping journey.

You can read more about this conversation and insights into the opportunities for grocery retailers in the full issue of Checkout Magazine's Top 100 Brands 2024. (Pg 66)
Read the full article here.

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