Paul Lowry and Julian Esposito from TapCreative took the stage to share their insights on designing shopper journeys that seamlessly encourage sustainable behaviors. Their presentation highlighted the crucial role design plays in driving sustainability in retail, showing how thoughtful design can nudge customers toward more sustainable choices without compromising on the brand experience.
Paul and Julian discussed how TapCreative’s approach integrates sustainability into every stage of the design process, from ideation to execution, ensuring that it is a core part of the customer journey. Here's a snapshot of the event.
